In search of stupidity : over 20 years of high-tech marketing disasters /
Chapman, Merrill R., 1953-
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. - 2nd ed. - Berkeley, CA : New York : Apress ; Distributed to the book trade worldwide by Springer-Verlag, c2006. - xxxii, 373 p. : ill. ; 23 cm.
Includes bibliographical references (p. [359]-360) and index.
9781590597217 (pbk.) 1590597214 (pbk.)
2006029296
Computer software industry--Management--Case studies.
Computer industry--Management--Case studies.
Business failures--Case studies.
HD9696.63.A2 / C53 2006
338.47004
In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. - 2nd ed. - Berkeley, CA : New York : Apress ; Distributed to the book trade worldwide by Springer-Verlag, c2006. - xxxii, 373 p. : ill. ; 23 cm.
Includes bibliographical references (p. [359]-360) and index.
9781590597217 (pbk.) 1590597214 (pbk.)
2006029296
Computer software industry--Management--Case studies.
Computer industry--Management--Case studies.
Business failures--Case studies.
HD9696.63.A2 / C53 2006
338.47004