Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries /
Boddewyn, J. J.
Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale. - Westport, Conn. : Quorum Books, 1992. - xiv, 234 p. : ill. ; 25 cm.
Includes bibliographical references (p. 18-20) and index.
089930723X (alk. paper)
91047662
Advertising--Self-regulation.
HF5834 / .B65 1992
338.476591
Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale. - Westport, Conn. : Quorum Books, 1992. - xiv, 234 p. : ill. ; 25 cm.
Includes bibliographical references (p. 18-20) and index.
089930723X (alk. paper)
91047662
Advertising--Self-regulation.
HF5834 / .B65 1992
338.476591