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Global marketing : foreign entry, local marketing, and global management /

Johnsson. Johny K.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johnsson - Fourth edition. - Boton : McGraw hill, c2006 - xv, 647 p. : ill. ; 30 cm

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.84

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