MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02733cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23303541 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20251006125000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230831t20172017enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2023290217 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780349401379 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0349401373 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
23303541 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UCC Library |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9696.65.A2 |
| Item number |
B47 2017 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
338.7610053 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Berkowski, George, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to build a billion dollar app : |
| Remainder of title |
discover the secrets of the most successful entrepreneurs of our time / |
| Statement of responsibility, etc. |
George Berkowski. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Revised edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Piatkus, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2017. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 469 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Revised and updated"--Cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 431-452) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A billion humans now have smartphones. We've downloaded more than 500,000 different apps more than 35 billion times. Apps are not only changing the way we communicate, shop, interact and travel, but they are becoming the dominant platform by which we manage many parts of our lives. Despite this, there are only a handful of mobile businesses that have cracked the code to making it billion-dollar big. George Berkowski is one of the masterminds behind one app on its way to breaking into this elite group - Hailo - the smartphone app which allows users to hail taxis from their mobile phones. In How to Build a Billion Dollar App, George draws on his experiences as Head of Product at Hailo, founder of internet dating startup WooMe (sold to Zoosk in 2011) and advisor to Fly Victor (the startup currently revolutionising - and disrupting - the private aviation industry) to show readers how to translate an idea for an app into a real world service, product and business. How to Build a Billion Dollar App provides practical advice on the nitty-gritty of building an app-based business - from the mechanics of user acquisition to securing the funding necessary for growth - interwoven with the inside story of Hailo and other billion dollar apps including Angry Birds, Whatsapp, Snapchat and Square. It will be essential reading for anybody with a great idea for an app-based business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet software industry. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Entrepreneurship. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Application software |
| General subdivision |
Development. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
origres |
| d |
3 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
