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In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.

By: Material type: TextTextPublication details: Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, c2006.Edition: 2nd edDescription: xxxii, 373 p. : ill. ; 23 cmISBN:
  • 9781590597217 (pbk.)
  • 1590597214 (pbk.)
Subject(s): DDC classification:
  • 338.47004 22
LOC classification:
  • HD9696.63.A2 C53 2006
Online resources:
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UCC Library 338.4 CHA (Browse shelf(Opens below)) Available 600-2013

Includes bibliographical references (p. [359]-360) and index.

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