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In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman.
Material type:
TextPublication details: Berkeley, CA : Apress ; New York : Distributed to the book trade worldwide by Springer-Verlag, c2006.Edition: 2nd edDescription: xxxii, 373 p. : ill. ; 23 cmISBN: - 9781590597217 (pbk.)
- 1590597214 (pbk.)
- 338.47004 22
- HD9696.63.A2 C53 2006
| Item type | Current library | Call number | Status | Date due | Barcode |
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UCC Library | 338.4 CHA (Browse shelf(Opens below)) | Available | 600-2013 |
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| 336.6761 BAK Revenue law in Uganda / | 337 WAN Corporate governance and accountability in Uganda / | 338.04 HIS Entrepreneurship / | 338.4 CHA In search of stupidity : over 20 years of high-tech marketing disasters / | 338.47 BOD Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / | 338.4730223 ELA I will teach you to be rich / | 338.4730223 ELA Media economics and management / |
Includes bibliographical references (p. [359]-360) and index.
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