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Global perspectives on advertising self-regulation : principles and practices in thirty-eight countries / Jean J. Boddewyn ; foreword by Norman Vale.

By: Material type: TextTextPublication details: Westport, Conn. : Quorum Books, 1992.Description: xiv, 234 p. : ill. ; 25 cmISBN:
  • 089930723X (alk. paper)
Subject(s): DDC classification:
  • 338.476591 21
LOC classification:
  • HF5834 .B65 1992
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Item type Current library Call number Status Date due Barcode
Books Books UCC Library SHELF 1 338.47 BOD (Browse shelf(Opens below)) Available 627-2013

Includes bibliographical references (p. 18-20) and index.

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