Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:

1591396190 (hardcover : alk. paper)

Subject(s):

DDC classification:

658.802 21

LOC classification:

HF5415.153 .K53 2005

Online resources:

Table of contents

Contents:

Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	UCC Library SHELF 3	658.802 KIM (Browse shelf(Opens below))	Available		623/2013

Browsing UCC Library shelves, Shelving location: SHELF 3 Close shelf browser (Hides shelf browser)

Previous	No cover image available	No cover image available				No cover image available		Next
Previous	658.7 WOR Procurement of simple work (of small value, short duration and low risk) /	658.7 WOR Procurement of works /	658.7 WOR Procurement in World Bank financed projects /	658.802 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.812 BAE Hug your haters : how to embrace complaints and keep your customers /	658.812 CLE Call center management on fast forward : succeeding in the new era of customer relationships /	658.812 COO Complaint management excellence : creating customer loyalty through service recovery /	Next

Includes bibliographical references (p. [223]-229) and index.

There are no comments on this title.

to post a comment.