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Global marketing : foreign entry, local marketing, and global management / Johny K. Johnsson

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Material type: Text

TextPublication details: Boton : McGraw hill, c2006 Edition: Fourth editionDescription: xv, 647 p. : ill. ; 30 cmSubject(s):

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	UCC Library SHELF 3	658.84 JOH (Browse shelf(Opens below))	Available		130-2008

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Previous	658.812 FLU The real-time contact center /	658.812 KUM Profitable customer engagement : concepts, metrics, and strategies /	658.84 CHA Internet marketing : a practical approach /	658.84 JOH Global marketing : foreign entry, local marketing, and global management /	658.85019 HIL How to sell your way through life /	659.1413 HAW Improving profitability : a pocketful of practical advice on how to measure and improve your business performance /	659.2 FRA Key concepts in public relations /	Next

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