Programming for TV, radio, and the Internet : strategy, development, and evaluation /
Philippe Perebinossoff, Brian Gross, Lynne S. Gross.
- 2nd ed.
- Amsterdam ; Boston : Focal Press, c2005.
- xx, 324 p. : ill. ; 26 cm.
Rev ed. of: Programming for TV, radio, and cable / by Edwin T. Vane, Lynne S. Gross. c1994.
Includes bibliographical references and index.
0240806824 (pbk. : acidfree paper)
2004061439
Broadcasting--Planning. Television programs--Planning. Radio programs--Planning. Webcasting--Planning.