Guerrilla film marketing : the ultimate guide to the branding, marketing and promotion of independent films & filmmakers / Robert G. Barnwell ; illustrated by Sandy O. Cagnan.

Includes bibliographical references and index.

Guerrilla branding, marketing and promotion -- Creating an irresistible brand identity -- Building an engaged community of friends and fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching and networking -- Key art and posters -- Teasers and trailers -- Behind the scenes photos, production stills, videos, interviews and special features -- IMDb marketing and promotion -- Social media and video marketing platforms -- Dedicated film and filmmaker websites -- Electronic press kits (EPKs) and press books -- Media relations and public releases -- Event marketing : premiers, festivals, film markets and other events -- High-impact low-cost advertising and promotion -- Distribution -- Branding, marketing and promotional audit -- Marketing plan -- Test screening questionnaire.

"For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- Provided by publisher.

Description based on print version record.