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Profitable customer engagement : concepts, metrics, and strategies / V. Kumar.

By: Material type: TextTextPublisher: Los Angeles : SAGE Publications India Pvt. Ltd, c2013Description: xxii, 311 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132113409 (hardback : alk. paper)
Subject(s): DDC classification:
  • 658.812 21
LOC classification:
  • HF5415.5 .K8636 2013
Contents:
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books UCC Library SHELF 3 658.812 KUM (Browse shelf(Opens below)) Available 079/2019

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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