000			04048cam a2200457 i 4500
001			21632376
005			20230120064823.0
006			m |o d |
007			cr |||||||||||
008			181209s2019 nyua ob 001 0 eng
010			_a 2020693648
020			_a9781351136600 _qepub
020			_a9781351136624 _q(e-book)
020			_z9780815353355 _q(hardback)
020			_z9780815353362 _q(paperback)
040			_aDLC _bUCC Library _erda _cDLC _dDLC
050	0	0	_aPN1995.9.M29
082	0	0	_a384.068 _221
100	1		_aUlin, Jeff, _eauthor.
245	1	4	_aThe business of media distribution : _bmonetizing film, TV, and video content in an online world / _cJeffrey C. Ulin.
250			_aThird edition.
264		1	_aNew York : _bRoutledge, Taylor and Francis Group, _c2019.
300			_axxi, 625 p. : _bill. ; _c26 cm
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aAmerican Film Market presents
504			_aIncludes bibliographical references (pages 545-565) and index.
505	0		_aMarket opportunity and segmentation: the diverse role of studios and networks -- Intellectual property assets enabling distribution: the business of creating, marketing, and protecting an idea -- Financing production: studios and networks as venture capitalists -- Theatrical distribution -- The (non-download, non-streaming) home video business -- Television distribution -- Internet streaming and a new paradigm matures: on-demand and multi-screen access, FAANG+, cord-cutting, online originals, cloud applications, social media, changing how we watch, direct from the creator, and more -- Ancillary revenues: merchandising, video games, hotels, pay-per-view and transactional VOD roots, airlines, and other markets -- Marketing -- Making money: net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
520			_a"In this updated edition of the industry staple, experienced media executive Jeffrey C. Ulin relates business theory and practice across key global market segments--film, television, and online/digital--providing you with an insider's perspective on media distribution that can't be found anywhere else. The third edition: - Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more; - Explores the explosive growth of the Chinese market, both through the local box office as well as its participation in financing Hollywood feature films; - Illustrates how online streaming services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, as well as their move into theatrical markets; - Analyzes online influences throughout the distribution chain and explains the impact made by the growth of stand-alone streaming apps, tablets, smart-phones, social media, and over-the-top delivery; - And breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin delivers the business practices and virtual apprenticeship you need to demystify and manage the complicated media markets and understand how digital distribution has impacted and changed traditional distribution methods. An online e-Resource contains further discussion on topics presented in the book"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aMotion pictures _xMarketing.
650		0	_aVideo recordings _xMarketing.
650		0	_aTelevision broadcasting _xMarketing.
650		0	_aDigital media _xMarketing.
776	0	8	_iPrint version: _tThe business of media distribution _dNew York : Routledge, Taylor & Francis Group, 2019. _z9780815353355 _w(DLC) 2018058398
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c273 _d273