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001			14900240
003			OSt
005			20230131060845.0
008			070622s2008 enka b 001 0 eng
010			_a 2007026058
015			_aGBA766110 _2bnb
016	7		_a013823600 _2Uk
020			_a9780415428033
020			_a0415428033
020			_a9780415428026 (pbk.)
020			_a0415428025 (pbk.)
035			_a(OCoLC)ocn145431812
040			_aDLC _cUCC Library _dUKM _dBAKER _dBTCTA _dYDXCP _dBWK _dBWKUK _dNLGGC _dIOJ _dDLC
050	0	0	_aHD59 _b.T474 2008
082	0	0	_a659.2 _221
084			_a05.31 _2bcl
100	1		_aTheaker, Alison.
245	1	4	_aThe public relations handbook / _cAlison Theaker.
250			_a3rd ed.
260			_aLondon ; _aNew York : _bRoutledge, _c2008.
300			_ax, 418 p. : _bill. ; _c24 cm.
440		0	_aMedia practice
504			_aIncludes bibliographical references (p. [385]-407) and index.
505	0	0	_tThe context of public relations. _tWhat is public relations? / _rJohanna Fawkes -- _tPublic relations and communications / _rJohanna Fawkes -- _tPublic relations, politics and the media / _rEmma Wood, Ian Somerville -- _tPublic relations and management / _rAnne Gregory -- _tProfessionalism and regulation -- _tStrategic public relations. _tPublic relations and corporate communication / _rEmma Wood, Ian Somerville -- _tPublic relations and corporate identity / _rEmma Wood, Ian Somerville -- _tPublic affairs and issues management -- _tBusiness ethics, public relations and corporate social responsibility / _rEmma Wood, Ian Somerville -- _tResearch and evaluation : measuring the unmeasurable? -- _tCoping with culture : global public relations -- _tStakeholder public relations. _tMedia relations / _rJohn Hitchins -- _tInternal communications -- _tCorporate social responsibility in action : corporate community involvement and cause-related marketing -- _tAn introduction to financial public relations / _rKeeley Clarke -- _tPublic sector public relations -- _tConsumer public relations -- _tBusiness-to-business public relations -- _tNot-for-profit public relations / _rPeter Brill, Cinzia Marrocco -- _tUsing new technology effectively in public relations -- _tShaping the future. _tFuture challenges for PR.
650		0	_aCorporations _xPublic relations.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0721/2007026058.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0917/2007026058-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c398 _d398