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020 _a9781000455540
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020 _a9781003199212
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020 _z1032057998
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020 _z113850596X
020 _z9781138505964
035 _a(OCoLC)1263288352
037 _a9781003199212
_bTaylor & Francis
040 _aYDX
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050 0 0 _aP96.E25
072 7 _aBUS
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082 0 4 _a338.4/730223
_223
100 1 _aSathya Prakash, Elavarthi,
_eauthor.
245 1 0 _aMedia economics and management /
_cSathya Prakash Elavarthi and Sunitha Chitrapu.
264 1 _aAbingdon, Oxon ;
_aNew York, NY :
_bRoutledge,
_c2022.
264 4 _c©2022
300 _a1 online resource
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
520 _aThis book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption choices in media industries, the book uses the framework to present an in-depth examination of the management of four major media industry sectors in India: newspaper publishing, television broadcasting, film and digital media industries. It also deals with two topics relevant across media business sectors: creative industries approaches and copyright issues. The book discusses the economic forces and factors that shape the workings of media industries and institutions in India to highlight trends in a business that is rapidly evolving, highly profitable and marked by regional, linguistic, economic and cultural diversity. This volume is a step towards formalising the emerging field of media economics and management within the discipline of mass communication and journalism as an area of research and education in India. An accessible guide to the basic principles and concepts of media economics and management, with illustrations from Indian and global media industries, this will be an essential resource for students, researchers and teachers of media and communication studies, media economics and management, political economy andsociology as well as for professionals in media industries.
545 0 _aSathya Prakash Elavarthi is Associate Professor at the Department of Communication, University of Hyderabad, India. He teaches media management, documentary theory and film theoryand criticism. His research interests include political economy of media, media histories, film studies and digital cultures. His recent works include book chapters in Handbooks in Communication Science: Management and Economics of Communication (2020), and Indian Media Economy Vol. II - Market Dynamicsand Social Transactions (2017). Sunitha Chitrapu is an independent researcher based in Mumbai, India. She is a member of the Advisory Board of the School of Media and Cultural Studies, Tata Institute of Social Sciences, Mumbai, India. She was formerly Head of the Social Communications Media Department, Sophia Polytechnic, Mumbai, where she is currently visiting faculty for Communications Research, Media and Society. Her research interests include the political economy of media, media trade and modernities. Her work has been published in Culture Unbound, Journal of Creative Communications, Social Movement Studies Journal of Social, Cultural and Political Protest, Handbooks in Communication Science: Management and Economics of Communication (2020), and in Indian Media Economy Vol. II - Market Dynamicsand Social Transactions (2017).
588 0 _aOnline resource; title from digital title page (viewed on October 25, 2021).
650 0 _aMass media
_xEconomic aspects.
650 0 _aMass media
_xManagement.
650 6 _aMédias
_xAspect économique.
650 6 _aMédias
_xGestion.
650 7 _aBUSINESS & ECONOMICS
_xIndustries
_xMedia & Communications Industries.
_2bisacsh
650 7 _aSOCIAL SCIENCE
_xMedia Studies.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS
_xManagement.
_2bisacsh
650 7 _aMass media
_xEconomic aspects.
_2fast
_0(OCoLC)fst01011239
650 7 _aMass media
_xManagement.
_2fast
_0(OCoLC)fst01011264
700 1 _aChitrapu, Sunitha,
_eauthor.
776 0 8 _iPrint version:
_z1032057998
_z9781032057996
_w(OCoLC)1245926380
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