000			03243cam a2200421 i 4500
001			21629922
005			20251008142532.0
006			m |o d |
007			cr |||||||||||
008			180406s2019 nyua ob 001 0 eng
010			_a 2020691235
020			_a9781351018050 _qepub
020			_a9781138916470 _q(ebk.)
020			_z9781138916456 _q(pbk.)
020			_z9781138916463 _q(hardback)
035			_a21629922
040			_aDLC _beng _erda _cUCC Library _dDLC
050	0	0	_aPN1995.9.M29
082	0	0	_a384/.80688 _223
100	1		_aBarnwell, Robert G., _eauthor.
245	1	0	_aGuerrilla film marketing : _bthe ultimate guide to the branding, marketing and promotion of independent films & filmmakers / _cRobert G. Barnwell ; illustrated by Sandy O. Cagnan.
264		1	_aNew York : _bRoutledge, _c2019.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aGuerrilla branding, marketing and promotion -- Creating an irresistible brand identity -- Building an engaged community of friends and fans -- Marketability vs playability (or "How to produce niche-dominating blockbusters") -- Pitching and networking -- Key art and posters -- Teasers and trailers -- Behind the scenes photos, production stills, videos, interviews and special features -- IMDb marketing and promotion -- Social media and video marketing platforms -- Dedicated film and filmmaker websites -- Electronic press kits (EPKs) and press books -- Media relations and public releases -- Event marketing : premiers, festivals, film markets and other events -- High-impact low-cost advertising and promotion -- Distribution -- Branding, marketing and promotional audit -- Marketing plan -- Test screening questionnaire.
520			_a"For independent filmmakers committed to assuring that their films are able to break through the noise and produce a profit for their investors, it is absolutely critical to master the fundamentals of film branding, marketing and promotion. Guerrilla Film Marketing presents filmmakers with the insight, practical advice and skills to build a growing audience of loyal and engaged fans. This essential guide includes step-by-step instructions on how to market and promote your film, tailored specifically to low-budget and independent films, and offers practical advice for marketing considerations at every stage of the film production process. A detailed appendix Includes immediately-implementable tools to get you started, such as a robust glossary of industry terms, an integrated marketing plan, and an in-depth strategic guide to maximizing your branding, marketing and promotional output"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aMotion pictures _xMarketing.
650		0	_aIndependent films.
700	1		_aCagnan, Sandy O., _eillustrator
776	0	8	_iPrint version: _tGuerrilla film marketing _dNew York : Routledge, 2019. _z9781138916456 _w(DLC) 2017057460
906			_a7 _bcbc _corigcop _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c851 _d851