000			02562cam a22003854a 4500
001			16189504
005			20251010074752.0
008			100416s2010 njua 001 0 eng
010			_a 2010016217
020			_a9781119298588 _qhardback
020			_a9781119298588 _qhardback
035			_a16189504
035			_a(OCoLC)607989088
040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHD38.7 _b.L39 2010
082	0	0	_a658.4/033 _222
100	1		_aLaursen, Gert H. N.
245	1	0	_aBusiness analytics for managers : _btaking business intelligence beyond reporting / _cGert H.N. Laursen, Jesper Thorlund.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axxi, 248 p. : _bill. ; _c24 cm.
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
490	1		_aWiley & SAS business series
500			_aIncludes index.
520			_a"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization. This book will be comprised of nine chapters: (1) The Business Analytics Model; (2) Business Analytics at the Strategic Model; (3) Development and Deployment of Information at a Functional Level; (4) Business Analytics at an Analytical Level; (5) Business Analytics at the Data Warehouse Level; (6) The Company's Collection of Source Data; (7) The Structuring of a Business Intelligence Competency Center; (8) Assessment and Prioritization of Business Analytics Projects; and (9) Business Analytics in the Future."-- _cProvided by publisher.
650		0	_aBusiness intelligence.
700	1		_aThorlund, Jesper.
830		0	_aWiley and SAS business series.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK _n0
999			_c861 _d861