Global marketing : (Record no. 424)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00513nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230201053855.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230201b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | UCC Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 21 |
| Classification number | 658.84 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnsson. Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | foreign entry, local marketing, and global management / |
| Statement of responsibility, etc. | Johny K. Johnsson |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boton : |
| Name of publisher, distributor, etc. | McGraw hill, |
| Date of publication, distribution, etc. | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 647 p. : |
| Other physical details | ill. ; |
| Dimensions | 30 cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | UCC Library | UCC Library | SHELF 3 | 01/02/2023 | 658.84 JOH | 130-2008 | 01/02/2023 | 01/02/2023 | Books |